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Business Resources of Florida

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​A Company's Culture is Key to the Company's Success 

How Does An Effective Culture Support Strategic Execution?  

One thing is guaranteed: A culture will form in an organization, a department, and/or a work group. The question is whether the culture that forms is one that helps or hinders the organization’s ability to execute its strategic objectives. Company culture is too important to leave to chance; companies must use their culture to fully execute their strategy and inspire innovation. It is a leader’s primary role to develop and maintain an effective culture.

Culture is the system of shared beliefs (what is true), shared values (what is important) and shared norms (what is right) that orient members about the way things get done in their company, what expectations they need to fulfill to fit in, and what they can expect -and demand— from others.

An effective culture is cohesive. It provides members with a sense of belonging and community. It establishes a boundary between “anyone” and “one of us” and unifies each one of the individuals within that boundary into a collective “We.” It does so by normalizing how each one of us individually, and all of us collectively think, feel, and act.

​Always appreciate the efforts and accomplishments of your team members through recognition programs, awards and bonuses, periodic compensation increases and a thank you that is genuine and heartfelt!












An effective culture supports strategic execution in three ways:

1. It uplifts employees’ spirits, appealing to their sense of purpose and values. It quenches their thirst for meaning, eliciting their internal commitment to pursue a noble goal. This unleashes tremendous energy towards the accomplishment of the organizational goal. 

2. It shapes employees’ behavior, defining how they ought to respond to unique circumstances. It guides their actions without constraining their autonomy - as formal rules or micromangement. practices do.

3. It aligns employees’ efforts, orienting them towards a shared goal. It resolves resource allocation tradeoffs in light of the organizational mission.
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